If you have ever been on a diet, you know there is no magic pill to weight loss. It takes a change of habits, changes of lifestyle, and most importantly, it takes time.
But even when trying to lose weight, there are some ways to lose a few pounds in a very short time span.
Whatever marketing strategy you have in place, there are always a few things you can put in place to grow your audience, grow your subscriber list and make a quick sale in the process.
And I’m going to show you how to do that in the next minutes.
First thing’s first, just like in a diet, there is no right or wrong way. Every business should have some sort of a promotion campaign every day of the year. And supplement it with campaigns as needed.
Not in the sense of promoting your stuff every day. But showing up every day.
A salad isn’t going to make you healthy just like a hamburger isn’t going to make you fat. But a balanced diet every day will keep you healthy. And a hamburger with a coke every day is going to make you fat.
A fitness coach I used to work with always complained about people that want to lose 20 pounds in 3 months. He used to rant about how you aren’t going to lose any weight by working out if you still eat like there’s no tomorrow.
But there are ways you can lose 20 pounds in 3 weeks if you want to. You won’t like them. You have to starve yourself, maybe dehydrate yourself and all in all it’s a very dangerous and agonizing trip.
But it is possible.
Now, what does this have to do with getting a few quick wins from your marketing?
It works somewhat the same way.
Whatever your marketing strategy is, it will always have a segment in it where you tell people about what you are doing. So that you will bring them into your world.
Of course, the desired end result is signing more clients. And while content marketing is a failproof way to do that, it’s not a “push button – sign client” type of strategy. It’s more of a “tortoise and the heir race”. It takes time but it will compound.
Showing up every day in front of your audience with some sort of valuable piece of content is the equivalent of a balanced diet. It will ensure a stable and predictable growth of your audience and eventually more clients.
But how can you get a few quick wins while you wait for your content marketing campaigns to kick in?
I’m going to show you exactly how.
1. Free Guide / Checklist
Everybody loves free stuff. But there is a difference between offering value to someone and attracting tire kickers.
I’ll get into that.
Let me ask you this first. How often do you pay it forward?
I’ve seen people arguing that giving away your best course or program for free is going to grow your audience base significantly.
And I’m sure this is the case. It’s going to boost your email subscriber numbers. Not to mention the followers.
But that’s not the point.
Nobody ever goes through a 2-week course that they got for free from the internet. There’s no value in that. I’m guilty of this myself.
I’ve downloaded a bunch of stuff off the internet and never used them.
There’s no point in having a big following if they won’t actually use what you give them. Vanity metrics won’t help.
Any guide you put out should solve an immediate problem in the shortest time possible. Think instant gratification. Something that will give them the insight they need to solve their immediate problem within a few minutes.
After they subscribe you can lead them through the buying cycle with your email sequence.
“But how are you going to generate traffic to this guide?” – I hear you ask.
I like to think at guides like this as a central piece. And from this central piece, you extract relatable content pieces that serve as satellites to this central piece. All those shorter satellite content pieces lead up to the central piece and you now have a traffic system put in place.
If you want to dig deeper in how to do this, you can find a step by step guide here (no, you don’t have to opt-in)
2. Paid Ads
Ads don’t cancel out organic reach. And vice versa.
Every business should have a strategy on how to use both of these mediums. Personally, I love using ads. Because you can show your content in front of a highly targeted audience at any given time of the day with a predictable return on your investment.
With that said, ads are mostly used to fuel vanity metrics. Like how many people you’ve reached or how many engagements you got.
When in reality the only number that counts is your return on investment.
Whenever I say ads, people usually think I talk about ads that you see on TV or on the billboards. Which are basically an offer.
“Buy My Stuff”
I’m not talking about that.
I’m thinking about paid traffic. An emotional triggering headline in relation to their problem and show them the possibility of a solution.
Which is going to be the guide.
With this in hand, you can see exactly how many people have subscribed to your email list and how of them will eventually sign-up for one of your programs.
3. Case Studies
There’s no better proof than social proof.
And before you say that social proof isn’t going to make a huge difference, answer me this question.
You are travelling and your car breaks down in a town you didn’t plan on visiting. While your car gets fixed you decide to walk around the town to find a place to eat.
Your phone is dead and you can’t search for any nearby restaurants.
While walking you notice 2 restaurants next to each other. They look pretty much the same. But one restaurant is packed while the other one is empty.
Where do you sit to have lunch?
The place where more than 2 people decided at the same time to have lunch in the same place? Or the restaurant that is empty at lunch time?
If that place is empty at that time of the day, something must be wrong with it. Or at least the other place is better.
Even if your phone would still be charged you would have searched for a place nearby and would have reviewed the restaurants.
After deciding on the menu and looked at the pictures, which one would you have picked? The one that had a consistent number of people complaining about the service and food? Or the one that had a consistent number of people recommending the buffalo wings.
You know what’s better than social proof?
Because this implies that you can get the same results. Or at least get a few good ideas on how to get to the same results.
It shows that you got results using your methods.
A case study can be a powerful piece of content on itself. And if you offer a blueprint of the same case study you have a winning formula.
A case study and a blueprint on how to implement the same methods is going to be generate a few quick wins for you. At this stage, some balance is required. If you offer a 20-step program, chances are people aren’t going to implement it and it won’t serve anybody.
It takes a bit of thought but there is a sweet spot in there somewhere.
It’s fairly easy to take these 3 ways to create a quick win on the short term and fill in the blanks. The strategy in itself is easy and it’s something that is used by many marketers out there.
The only difference that you can make in this strategy is the content that you put out there. Not only WHAT you are putting forward, but also HOW you are presenting it.
Meaning how you are writing it.
Some movies are good. Others are great. It’s the same in this case.
What type of content you put out there and how it is written will make the difference in how you are seen and how people will react to it.
This, on the other hand, requires work. You need to put in the work and fail a bunch of times until it starts to get easier. And eventually, it will also start to get better.
If you need help in finding the sweet spot for your content so that you can generate a few quick wins, I’m here to help out.
You can book a free call with me and I’ll walk you through the process and make sure that you walk away with a solid plan in hand.
There’s no hidden fees and you don’t have to opt-in to anything. All you have to do is book a call and that’s it.
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