I wish I could take credit for what I’m about to reveal to you, but I’m neither a 7-figure coach, nor the one who discovered those secrets. But even so, I can take credit (I believe) for being the one pointing you to them.
One day, while sitting at my desk doing corporate stuff, I stumbled upon a video of a dude with an East European name screaming some motivational stuff at me.
I have to be honest with you, I can’t stand motivational speakers. Because they are like holy water. It won’t do you any harm but won’t do you any good either.
The dude was Gary Vaynerchuk and I didn’t like him. Because he was ballsy and full of hype.
But… He actually picked up the phone DURING THE VIDEO and made a deal just to show you how easy it is to get started…
I assume it is no surprise to say that after that, I literally saw him EVERYWHERE. No matter what website I opened up, he was there.
No matter what social media platform I was on, he was there.
No matter what video I was watching, he was there.
Now, I had two questions running around my mind back then.
- How does he come up with so much content?
- What is his job?
Anybody who has so much time on his hand to create that much content must not have a job, right?
But here’s the thing.
The same thing happened with Tony Robbins, Darren Hardy and all the other 7-8 figure coaches. They all seem to have found an endless spring of content ideas and were publishing it EVERYWHERE.
And here’s where things get more interesting. It may sound cliché, but you can get at least a year’s worth of content ideas in about 1 hour if you tried. I mean, it’s not that hard… if you have a system.
And that’s what these guys are doing. They have a system to produce that gigantic amount of content and still have time to serve their clients. Or just enjoy the freedom from the empire they’ve built.
While there is more than one system you can use to achieve the same results, the basic elements are the same for everybody.
That’s the beauty of it…
Let’s take a look at them and see the 3 Secrets Of The 7 Figure Coaches On Creating Twice As Much Content In Half The Time.
Secret #1. Know Their Audience Intimately
Nothing in business is more wasteful and expensive than ignoring your audience and sadly, in my experience, this is one of the most overlooked steps.
It’s the most common theme in my coaching calls. People not knowing their audience.
A sad fact, too many coaches and consultants create content and take decisions that mean nothing because they’re not relevant to anyone.
Why is this happening? I don’t know.
After all, knowing your audience doesn’t mean that you have to break the Facebook database and steal the precious information from there. And it is neither located in a secret basement under Pentagon.
Much of what you need to know about your audience is open information at one click distance.
There is no such thing as knowing too much. Used wisely, there is nothing more cost-effective than knowing good your audience.
The more specific, the better.
But if you don’t know where to start, here’s something that will help you to know better your audience:
Secret #2. Multiply Their Content
It is no secret that creating good original content that actually converts takes time. Sometimes even more time than expected.
And it gets worse, because on top of having good content, you need something else.
And that’s VOLUME.
The internet is built on information that can be consumed in just a few minutes. Everything online has a shelf life of only a few hours at best.
Because once the viewer gets his dopamine fix, he’ll go somewhere else for the next fix. And you want to be there when they do so.
How can you do that? The answer is simply. Multiply your content.
That’s exactly what these 7-figure coaches do. They create one long original piece of content, and then they break it down into several pieces.
They multiply it.
A video becomes a blog and a few social media posts.
From one blog you can easily get a week’s worth of content and actually be in multiple places at once.
Here’s how it works:
Secret #3. Never Work Alone
The genius of these 7-figure coaches is in their craft.
All of them are excellent coaches. Some of them might even be good marketers. But few of them are good content planners.
One reason for that is, it takes time. A lot of time.
GaryVee doesn’t sit for a full week to research, create and plan out the next year of content. He creates the overall strategy and has a team who makes sure that there is constant running content on multiple platforms.
Heck, that’s exactly what I’ve been talking about at the beginning. I was seeing him everywhere.
And while that’s only half of the secret, here’s something more.
One of the greatest writing advice that I have ever gotten was this:
“After you’ve put everything on paper and made the final corrections, give it to someone else to read before publishing it”
You see, it is very easy and tempting to fall in love with your own creation. This puts you at risk of writing content that is not relevant nor useful to anybody but you.
Writing content is easy. Writing consistent and relevant content that converts is key.
Do you see what I’m doing here? Right in front of you? I’m offering you my help to set the right content strategy for your business. Of course for free.
Why am I doing this? Simply because there’s nothing wrong with not knowing everything. And while I took my time to analyze years of content, I am now helping my clients to know and engage their audience with consistent and relevant to their businesses content.
All you have to do is click this link to my calendar and pick the time and date that suits you:
Struggling To Stay Consistent With Your Content?
Fill in the form and get instant access to the Content Domination Kit to help you generate an endless stream of content ideas, build your content strategy, and put together your content calendar.