That was what my friends and family told me after my first business failed.

I didn’t grow up with a lot of money. My parents never were “entrepreneurial”. And you would imagine what my family thought when I said I want to quit my job as a project manager and start my own company.

But I did it either way. I borrowed some money (which was a huge mistake) and started my own online toy store.

Which failed miserably. So now I’m in debt and searching for “opportunities” as they say in the corporate world.


“Why Did You Ever Think You Will Be Successful?”

I had no idea if I was going to be successful or not. I wanted to, though… And that was my drive.

I hated the fact that I had to go to the office every day and do something that I don’t have a passion for. I hated the fact that I didn’t have the liberty to work from anywhere I wanted to. I hated the fact that every time I sat at my desk I felt that I was locked in a cage.

Some people don’t feel this and like working in a corporation. That is fine. As long as you don’t complain about it, you won.

But that isn’t the way I was going to live my life.

But what went wrong? I will make a case study about this one day.

A better question here is…


What Did You Do Next?

After I got over the depression, I looked at what went wrong and figured out what I can do better.


Traffic not good enough?

Learn about targeting.

Low engagement with my audience?

Figure out email marketing, copywriting, social media etc.

Low conversion rate on sales?

Understand consumer behavior, direct response, how to build an offer


I got too cocky and I lost. I knew what I wanted so I just sat there and learned. Not thinking if a successful life was for my or not.


So I launched the shop again.

And it failed again….


But now, I knew what I didn’t know. So I looked at what went wrong and went back to the drawing board.

Learned more stuff about direct response all while I got another job as a project manager.

After a couple of months, I looked in the mirror and said: “3rd time’s a charm”.


So I launched the store a 3rd time.

And it failed again…


That hit me hard…

everyone has a plan until they get punched in the mouth

Picture taken from the internet after a quick Google search


You can only imagine what a shitty period that was for me. Obviously my friends and family were giving me a hard time for wasting more money and failing.

That stuff piles up you know.

I will be posting about what I used to get me out of my negative thinking. It’s extremely easy and simple. Actually, every successful person on the internet is talking about this but we still don’t do it. Trust me, it’s fantastic. Stay tuned.

After this massive failure, I finally got up and looked at every aspect of my business. Everything was all over the place.

So I drafted a short plan using only one tactic. Just one thing. Email marketing. Daily. Emails.


That is it.


And after 2 weeks of hustling and engaging with everybody that got on my list, it finally clicked.

I made enough money from that launch alone to kick start a fresh new business. I didn’t make $100k. I didn’t even make $10k. I made enough money to start fresh. Without headaches.

In fact, in that very moment, I felt like I was the most successful man on the planet. I found my answers.

I’m not writing this to sell you a “How I Went From 0 To $1mil. in 2 weeks Investing Only $80” e-book or course.

I’m writing this because the key to success is massive failure (some smart guy said this. I can’t remember the name right now)


And it’s true! As long as you figure out what you did wrong and adjust, in the end, you will get it right. You probably won’t make a shit load of money.

Which is not the point. If you get it right and sell something to just one person, you can sell way more stuff to way more people. Because you will figure out what works and what doesn’t.


So all you have to do is to stop doing what doesn’t work, and start doing what works. Harder said than done, to be honest. But that right there is the answer.


Did you ever fail in business? What did your friends and family say about that? If you didn’t fail in your first business, WHAT TYPE OF SUPERHERO ARE YOU!?! Let me know in the comment section below.


Do you need someone to talk to? Do you need more clarity for your vision? Book a call with me and let’s chat.